HECOL441 Lecture Notes - Lecture 16: Iceberg, Rolex
2 Sep 2016
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Counterfeits are items that actually have copies of a brand"s labels or trademark symbols. They are designed to so closely resemble the original product as to be virtually identical to it. Knocko product, on the other hand does not have the original manufacturer"s marks or exact design, but merely resembles. Last year, american border o cials nabbed copies that, had they been genuine, would have been worth . 2 billion. These seizures are just the tip of the iceberg. Their eu counterparts seized billion of fakes in 2013. These were surely a fraction of the counterfeits being peddled. Estimates for the total value of fakes sold worldwide each year go as high as. Counterfeiting is associated most often with the fashion & luxury sectors. Historically, these sectors were among the rst to be impacted by counterfeiting, It is largely due to e orts by parties in these sectors that laws to combat counterfeiting exist.
