HECOL301 Lecture 12: HECOL 301 Week 7 Lecture #12
23 Jan 2018
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Question #7 see eclass and meet with group. In uencing people to accept, reject, abandon or modify a behaviour through marketing techniques such as campaigning to promote a desired behaviour (slogans, posters, videos) Steps: identify problem, propose solution with evidence for that solution, understand audience, develop persuasive communications (messages & tactics, evaluation. Limitations: information alone will not lead to change (either in attitude or behaviour, tends to focus on individual behaviour change! Suggestions: how do we make the better choice the easy choice? . Nudge theory using an aspect of the desired choice that alters people"s behaviour in a predictable way without forbidding any options or signi cantly changing their economic incentives . Policy marketing (upstream social marketing) target the conditions than individual. Tuesday, october 13, 2015 behaviour : consider the knowledge and evidence that will in uence decision makers/policy makers to act.
