MARK320 Lecture Notes - Lecture 13: Saatchi & Saatchi, Volkswagen Beetle, Yer

• School: University of Alberta
• Department: Marketing
• Course: MARK320
• Professor: utku atkok

Document Summary

Topic 13 - subcultures can be used by marketers as segmentation and a marketing tool mainly focus on age and how marketers try to appeal our purchasing behaviours. 3. idealism versus pragmatism: narcissism versus intimacy. The youth market youth market is massive - billion. Generation y born between 1980 and 1995 - 26. 5% of the canadian population. Gen y"ers feel they belong to the global community rst multi-taskers with 500 channels, cell phones, music downloads and laptops: texting, videos, online brand wom, consumer generated content. Tweens age 10-14: 2 million between childhood and adolescence they have discretionary income - represent . 9 billion in spending in uence another billion in household purchase of durables, entertainment, fast food, movies, etc. The baby boomers born between 1947 and 1966: 9. 7 million baby boomers in canada, over 30% of the population as teenagers, the woodstock generation, today ready to retire or already retired.