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Class Notes for Marketing at University of Alberta

MARK468 Lecture Notes - Lecture 22: Headcount, Data Mining
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GUEST SPEAKER Jesse Robbins, VP Reporting Analytics HeadCount Corporation Retail trafc data analytics collect retail trafc data how many visitors coming into brick and mortar combine with other data package for reportin...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 14: Personalization, Walmart, Ikea
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Chapter 14 CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE STRATEGIES Five Customer Service Characteristics 1. reliability accuracy of billing, meeting promised devilry dates 2. assurance (trust) guarantees and warranties,...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 10: Store Brand, Costco, Weighted Arithmetic Mean
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Chapter 10 MERCHANDISE MANAGEMENT Organizing the Buying Process merchandise activities undertaken primarily by buyers and their superiors buyers manage a portfolio of merchandise they think will be popular with customers,...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 12: Canadian Dollar, Happy Hour, Price Discrimination
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Chapter 12 RETAIL PRICING What is Value? relationship of what a customer gets (goodsservices) to what he or she has to pay for it value = perceived benets price different for each consumer can be inuenced by situational a...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 13: Full-Time Equivalent, Human Resource Management, Strategic Management
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Chapter 13 HUMAN RESOURCE MANAGEMENT automation is creating change in the retail employment sector, especially at the lower levels. replacing cashiers, stocking clerks, etc Store Management Responsibilities responsible fo...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 21: Noodle, Starbucks
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Guest Lecture Ziad Kaddoura Splits time between Edmonton and Dubai Owns lush (48 locations), oodle noodle (from edmonton) Early understanding of franchising Ended up in the food business Everything has to link all a...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 20: Victor Gruen, Amazon Kindle, Dollar Shave Club
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Guest Lecture TECHNOLOGY IN RETAIL Chris Fletcher out of the 5 top reasons why people wouldnt buy something, 3 had to do with delivery: too expensive took to long bad experiences with delivery in the past Victor Gruen st...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 11: Private Label, Strategic Alliance, Gross Margin
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Chapter 11 BUYING STRATEGIES buying process for privatelabel merchandise is often more complex need to gure out who is designing and sourcing (inhouse or outsourced) and need to deal with international businesses trend t...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 19: Brand Management
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GUEST LECTURE LAURA SMYTHE TIFFANY CO. DIRECTOR Retail as a Career need to have people feel they love their jobs negative stigma of retail protect the brand AND sell the brand Luxury Retail everything is elevated expecta...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 18: Atb Financial, Enterprise Integration, Zappos
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Guest Lecture ATB FINANCIAL EXECUTIVE VICE PRESIDENT, ROB BENNETT slide 1 cross enterprise integration model execute key word CULTure story. culture. organization e.g. Zappos organization that has one of the most produ...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 17: Steve Wozniak, Apple Inc., Apple Park
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Cindy GangeHarris Interim Store Leader Apple Canada senior manager in charge of operations store leader is like the general media: connects with corporate, advertising, etc why retail? making peoples day take care of cus...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 1: Acura, Halliburton, Root Mean Square
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Chapter 1 INTRODUCTION TO THE WORLD OF RETAILING success in retailing about understanding and engaging customers retailers use sophisticated technologies and info systems to improve customers shopping experience, reduce c...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 6: Rei, Color Rendering Index, Lowkey
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Chapter 6 STORE DESIGN, LAYOUT, AND VISUAL MERCHANDISING look at chapter 6 when looking at the atmospherics part of the paper Store Design is like a Story beginning: the entrance sets expectations contains promises (cheap...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 9: Vendor-Managed Inventory, Management System, Root Mean Square
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Chapter 9 INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT retailers responsibility to gauge customers wants and needs and work with the other members of the supply chain distributors, vendors and transportation companies...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 3: Block Heater, Consumer Behaviour, Walmart
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Chapter 3 CUSTOMER BUYING BEHAVIOUR New Consumer Mindset ve current and upcoming trends in the retail market regarding what consumers look for: 1. pretail access people want to start shopping before they enter the store....

Marketing
MARK468
Jonathan Prejeus
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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