Class Notes for Marketing at University of Alberta

GUEST SPEAKER Jesse Robbins, VP Reporting Analytics HeadCount Corporation Retail trafc data analytics collect retail trafc data how many visitors coming into brick and mortar combine with other data package for reportin...

Chapter 14 CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE STRATEGIES Five Customer Service Characteristics 1. reliability accuracy of billing, meeting promised devilry dates 2. assurance (trust) guarantees and warranties,...

Chapter 10 MERCHANDISE MANAGEMENT Organizing the Buying Process merchandise activities undertaken primarily by buyers and their superiors buyers manage a portfolio of merchandise they think will be popular with customers,...

Chapter 12 RETAIL PRICING What is Value? relationship of what a customer gets (goodsservices) to what he or she has to pay for it value = perceived benets price different for each consumer can be inuenced by situational a...

Chapter 13 HUMAN RESOURCE MANAGEMENT automation is creating change in the retail employment sector, especially at the lower levels. replacing cashiers, stocking clerks, etc Store Management Responsibilities responsible fo...

Guest Lecture Ziad Kaddoura Splits time between Edmonton and Dubai Owns lush (48 locations), oodle noodle (from edmonton) Early understanding of franchising Ended up in the food business Everything has to link all a...

Guest Lecture TECHNOLOGY IN RETAIL Chris Fletcher out of the 5 top reasons why people wouldnt buy something, 3 had to do with delivery: too expensive took to long bad experiences with delivery in the past Victor Gruen st...

Chapter 11 BUYING STRATEGIES buying process for privatelabel merchandise is often more complex need to gure out who is designing and sourcing (inhouse or outsourced) and need to deal with international businesses trend t...

GUEST LECTURE LAURA SMYTHE TIFFANY CO. DIRECTOR Retail as a Career need to have people feel they love their jobs negative stigma of retail protect the brand AND sell the brand Luxury Retail everything is elevated expecta...

Guest Lecture ATB FINANCIAL EXECUTIVE VICE PRESIDENT, ROB BENNETT slide 1 cross enterprise integration model execute key word CULTure story. culture. organization e.g. Zappos organization that has one of the most produ...

Cindy GangeHarris Interim Store Leader Apple Canada senior manager in charge of operations store leader is like the general media: connects with corporate, advertising, etc why retail? making peoples day take care of cus...

Chapter 1 INTRODUCTION TO THE WORLD OF RETAILING success in retailing about understanding and engaging customers retailers use sophisticated technologies and info systems to improve customers shopping experience, reduce c...

Chapter 6 STORE DESIGN, LAYOUT, AND VISUAL MERCHANDISING look at chapter 6 when looking at the atmospherics part of the paper Store Design is like a Story beginning: the entrance sets expectations contains promises (cheap...

Chapter 9 INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT retailers responsibility to gauge customers wants and needs and work with the other members of the supply chain distributors, vendors and transportation companies...

Chapter 3 CUSTOMER BUYING BEHAVIOUR New Consumer Mindset ve current and upcoming trends in the retail market regarding what consumers look for: 1. pretail access people want to start shopping before they enter the store....

Marketing Planning 2 Marketing Planning 3 permacharts TM ...

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...