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Class Notes for Marketing at University of Alberta

MARK468 Lecture Notes - Lecture 22: Headcount, Data Mining
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GUEST SPEAKER Jesse Robbins, VP Reporting Analytics HeadCount Cor...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 14: Personalization, Walmart, Ikea
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Chapter 14 CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE STRATEGIES...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 10: Store Brand, Costco, Weighted Arithmetic Mean
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Chapter 10 MERCHANDISE MANAGEMENT Organizing the Buying Process me...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 12: Canadian Dollar, Happy Hour, Price Discrimination
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Chapter 12 RETAIL PRICING What is Value? relationship of what a cu...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 13: Full-Time Equivalent, Human Resource Management, Strategic Management
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Chapter 13 HUMAN RESOURCE MANAGEMENT automation is creating change...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 21: Noodle, Starbucks
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Guest Lecture Ziad Kaddoura Splits time between Edmonton and Duba...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 20: Victor Gruen, Amazon Kindle, Dollar Shave Club
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Guest Lecture TECHNOLOGY IN RETAIL Chris Fletcher out of the 5 to...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 11: Private Label, Strategic Alliance, Gross Margin
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Chapter 11 BUYING STRATEGIES buying process for privatelabel merch...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 19: Brand Management
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GUEST LECTURE LAURA SMYTHE TIFFANY CO. DIRECTOR Retail as a Caree...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 18: Atb Financial, Enterprise Integration, Zappos
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Guest Lecture ATB FINANCIAL EXECUTIVE VICE PRESIDENT, ROB BENNETT ...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 17: Steve Wozniak, Apple Inc., Apple Park
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Cindy GangeHarris Interim Store Leader Apple Canada senior manager ...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 1: Acura, Halliburton, Root Mean Square
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Chapter 1 INTRODUCTION TO THE WORLD OF RETAILING success in retail...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 6: Rei, Color Rendering Index, Lowkey
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Chapter 6 STORE DESIGN, LAYOUT, AND VISUAL MERCHANDISING look at c...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 9: Vendor-Managed Inventory, Management System, Root Mean Square
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Chapter 9 INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT retailer...

Marketing
MARK468
Jonathan Prejeus
MARK468 Lecture Notes - Lecture 3: Block Heater, Consumer Behaviour, Walmart
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Chapter 3 CUSTOMER BUYING BEHAVIOUR New Consumer Mindset ve curren...

Marketing
MARK468
Jonathan Prejeus
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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