Class Notes for Marketing at University of Alberta
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MARK468 Lecture Notes - Lecture 22: Headcount, Data Mining
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GUEST SPEAKER Jesse Robbins, VP Reporting Analytics HeadCount Cor...
MARK468 Lecture Notes - Lecture 14: Personalization, Walmart, Ikea
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Chapter 14 CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE STRATEGIES...
MARK468 Lecture Notes - Lecture 10: Store Brand, Costco, Weighted Arithmetic Mean
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Chapter 10 MERCHANDISE MANAGEMENT Organizing the Buying Process me...
MARK468 Lecture Notes - Lecture 12: Canadian Dollar, Happy Hour, Price Discrimination
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Chapter 12 RETAIL PRICING What is Value? relationship of what a cu...
MARK468 Lecture Notes - Lecture 13: Full-Time Equivalent, Human Resource Management, Strategic Management
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Chapter 13 HUMAN RESOURCE MANAGEMENT automation is creating change...
MARK468 Lecture Notes - Lecture 21: Noodle, Starbucks
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Guest Lecture Ziad Kaddoura Splits time between Edmonton and Duba...
MARK468 Lecture Notes - Lecture 20: Victor Gruen, Amazon Kindle, Dollar Shave Club
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Guest Lecture TECHNOLOGY IN RETAIL Chris Fletcher out of the 5 to...
MARK468 Lecture Notes - Lecture 11: Private Label, Strategic Alliance, Gross Margin
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Chapter 11 BUYING STRATEGIES buying process for privatelabel merch...
MARK468 Lecture Notes - Lecture 19: Brand Management
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GUEST LECTURE LAURA SMYTHE TIFFANY CO. DIRECTOR Retail as a Caree...
MARK468 Lecture Notes - Lecture 18: Atb Financial, Enterprise Integration, Zappos
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Guest Lecture ATB FINANCIAL EXECUTIVE VICE PRESIDENT, ROB BENNETT ...
MARK468 Lecture Notes - Lecture 17: Steve Wozniak, Apple Inc., Apple Park
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Cindy GangeHarris Interim Store Leader Apple Canada senior manager ...
MARK468 Lecture Notes - Lecture 1: Acura, Halliburton, Root Mean Square
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Chapter 1 INTRODUCTION TO THE WORLD OF RETAILING success in retail...
MARK468 Lecture Notes - Lecture 6: Rei, Color Rendering Index, Lowkey
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Chapter 6 STORE DESIGN, LAYOUT, AND VISUAL MERCHANDISING look at c...
MARK468 Lecture Notes - Lecture 9: Vendor-Managed Inventory, Management System, Root Mean Square
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Chapter 9 INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT retailer...
MARK468 Lecture Notes - Lecture 3: Block Heater, Consumer Behaviour, Walmart
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Chapter 3 CUSTOMER BUYING BEHAVIOUR New Consumer Mindset ve curren...
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix
Introductory Marketing 2 ...
Marketing - Reference Guides
An easy to follow summary of every key marketing principle. The abi...
