PERLS304 Lecture : Feb 11 global games.doc
Document Summary
Telegraph, telephone, tv and internet): some argue that globalization can erode local institutions, culture, heritage, and autonomy, nauright argues the opposite. He views globalization as an opportunity for positive change: nauright also shows the inadequacy of the same. If everything is the same everywhere, it doesn"t fit for some people. Some people don"t want mcdicks everywhere: the brand (ex. Nike) may be global but the sell is local. Sports and sporting events have become integral components of a global political economy, which has seen production shift from developed world on the branding", theming and consumption of image a lifestyle" (1326) Large scale events have become key factors in local and national development strategies. In this process, traditional sports fans, local communities and democratic practices are often ignored (1326: so we should talk of a sport media tourism complex as the focus for local, regional, and national development strategies. Our neighbors are the 3rd furthest from us.