PSYCO342 Lecture Notes - Lecture 2: Social Proof

• School: University of Alberta
• Department: Psychology
• Course: PSYCO342
• Professor: jamiebladder

Document Summary

Customs, traditions, standards, rules, values, fashions, and all other criteria of conduct which are standardized as a consequence of the contact of individuals (sherif, 1936, p. 3) By normative it means that such social behavior is more characteristic (e. g. , more uniform) of some sociocultural collective unit than of individuals observed at unit than of individuals observed at random (pepitone, 1976, p. 642) Jointly negotiated rules for social behavior (sherif, 1936) Behaviors characteristic of sociocultural collective unit (pepitone, 1976) The habitual customs used by a group because they were originally helpful in meeting basic needs. Descriptive: how others react in a certain situation. Include rules forbidding unacceptable social behaviors (triandis, 1994) Social norms are rules and standards that are understood by members of a group, and that guide and/or constrain social behavior without the force of laws. Can include our own, valued others, or societal expectations for our behavior, and standards that develop out of our observations of others" behavior.