PSYCO241 Lecture Notes - Lecture 64: The Stereotypes, Ingroups And Outgroups, Gender Role

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Implicit bias: stereotypes or prejudice considered unconscious or implicit when people express them without awareness and without being able to control their responses (e. g. dasgupta, 2009; 2004; greenwald & banaji, 1995; nosek et al. , 2002). Implicit prejudice and stereotypes broadly represent mental association between a group and feelings or beliefs. Several tools used to measure implicit bias including the iat (implicit association task), evaluative priming, gnat (go/no-go association task), etc. People may be implicitly biased even when their explicit responses are unbiased. If measured with modern racism scale no. Over a hundred studies have shown that implicit attitudes and stereotypes predict a variety of behaviours (e. g. dovidio et al. , 2002; amodio & devine, 2006; rudman & Ashmore, 2007; yogeeswaran & dasgupta, 2010; sabin & greenwald, 2012; galdi et al. , Implicit attitudes predicts greater seating distance and more negative nonverbal behaviours. Implicit biases predict medical doctor"s recommendations, evaluations of a lawyer"s performance, and ratings of one"s work.

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