SOC224 Lecture 3: SOC224

• School: University of Alberta
• Department: Sociology
• Course: SOC224
• Professor: Alison Dunwoody

Document Summary

Any form of communication that targets a mass audience in print or electronic format (e. g. , traditional to new/emerging): traditional forms of media: newspapers and magazines, radio, tv, new and emerging forms of media: email, social media, etc. The media represents one of the core pedagogical forces in contemporary society in which we learn about our world and everything in it. Media, for example, de ned the social issues, acting as a gatekeeper deciding what"s gong to be on the agenda and what"s not. The media also shakes public debates, framing things in certain ways to in uence how we think about certain things. It also de ned the boundaries between groups (i. e. us vs. Them mentality ): stigmatized others: those who are presenting threat to decent people"s way of life. Include people on welfare or social assistance, street kids, single parents, people with mental illnesses.