ECON 1050 Lecture Notes - Lecture 7: Economic Surplus, Bounded Rationality, Neuroeconomics

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3 Dec 2015
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Influenced by two factors: consumption possibilities and. Consumption possibilities: all the things that you can afford to. Purchases (consumption possibilities) are limited by your income. Budget line = marks the boundary between those combinations of goods and services that a household can afford to buy and those that it cannot hold. Preferences a description of her likes and dislikes. Utility benefit/satisfaction that a person gets from the consumption of goods and services. Total utility the total benefit that a person gets from the consumption of all the different goods and services, depends on the level of consumption (more consumption = more total utility) Marginal utility- change in total utility that results from a one- unit increase in the quantity of a good consumed, it is positive but it diminishes as the quantity of a good consumed increases. Positive marginal utility = hard labor and polluted air, goods and services that people value.

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