FRHD 3070 Lecture Notes - Lecture 10: Focus Group, Research, Nvivo
Document Summary
Explore an area you are not familiar with. Context and depth - helps you understand the context and depth of an issue. Why do people eat certain vegetables and why they do not. Their own words their own commentary on how they feel about their experiences. React to and build on others responses. Data from children or illiterate individuals. information. When you express your ideas, people can react to that. How are focus groups used in evaluation: needs assessments, program development, process evaluation. Should have moderator who has: in certain events - yes. But you do not always have to involve them focus time and are rich in information. Not necessarily quick or cheap, since you also have to analyze the data. groups can be conducted in a seminar or restaurant too skills and is be able to conduct a focus group session.