FRHD 3070 Lecture Notes - Lecture 10: List Of Fables Characters, Jargon, Response Bias

• School: University of Guelph
• Department: Family Relations and Human Development
• Course: FRHD 3070
• Professor: Carol- Anne Hendry

Document Summary

Purpose of surveys: attitudes, goals, endorsements, preferences, styles, behaviours, consumer, education, health/safety, voting, facts, age, gender, socioeconomic status, education, marital status, opinions, beliefs, efficacies, evaluations, judgments, satisfaction. Question wording: potential problems, using unfamiliar technical terms, using vague or imprecise terms, phrases that overload working memory, embedding the question with misleading information. Require time to categorize and code the responses ( time consuming + costly) Provides the researcher with information about what participant is thinking. Closed ended best used when the dimensions of the variables under study are well defined. Rating scales: a numerical scale on which survey respondents indicate the direction and strength of their response, rating scales are closed ended questions, many different types of rating scales to choose from. Administering surveys: written self-report questionnaires: usually paper & pencil type instruments that participants complete. Interview: an interview asks the questions and records the answers ( written, audio or video)