HTM 3120 Lecture Notes - Lecture 10: Geographic Information System, Impulse Purchase, Psychographic

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 3120
• Professor: Mark Holmes

Document Summary

Weekly topics: facility location, use of geographic information systems, huff model of retail location, application of knowledge. Strategic considerations: competitive clustering, locate near competitors and compete based on consumer choice among alternatives, auto malls, fast-food strips, saturation marketing, many locations provide convenience to the customer, brand visibility evokes impulse purchase. Location of available real estate sites: population by defined areas, household income, psyte demographics (a prizm competitor) Gis / prizm data: provides a great deal of information , managers need some kind of decision-making framework to use the information, qualitative approaches feature expert opinions and experience, location modeling is a quantitative approach. Location modeling basics : spatial orientation, measures of distance, underlying consumer behaviour theories. Euclidian distance: utilizing the pythagorean theorem to measure euclidian distance, we get, where, dij = distance between points i and j, xi, yi = coordinates of the ith point, xj, yj coordinates of the jth point.