HTM 3120 Lecture 11: guest lecture

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 3120
• Professor: Mark Holmes

Document Summary

More food doesn"t mean more people fed or more money. Focus on consumer and supply chain processes; emphasis in wine, horticulture, seafood sectors = higher value. Focus on value chain analysis and management. You ask next link in the chain. Ex. grocery stores know what they sell. If they understand consumers, they can better meet their needs. Agri-food businesses are slower to adopt vcm because of adversarial relationships, unwillingness to cooperate and managers don"t possess the mindset or time required to adopt new business practices. Assess how well the chain can act to give consumers what they want: the flow of material from input supply to final consumption, consumer research. How well information flows from the consumer all the way back to the primary producer, finance flow in the chain: trust is a fundamental enabler, analyzing relationships. If far away from consumer, they have little information about them.