HTM 4190 Lecture Notes - Lecture 3: Maya Angelou, Cicerone, High Top

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 4190
• Professor: Bruce Mc Adams

Document Summary

Htm*4190 industry consultation (cid:498)(ow they make you feel(cid:499) maya angelou make people feel good: tangible and intangible (money = tangibles) amount they spend) Revenue: number of customers and amount they spend (increase customers or increase. Building relationship: beer club/newsletter, loyalty card (crm: tangibles emphasized; hire the right people, selection is more important than training. Interviews not as important as shadow shifts, peer evaluations. Leaning towards big table (a little bit about the environment, ambiance, high top stools) Seasonality*: individual tasting units, understanding tourist area, sampling and leave. Differentiate between different groups (touring or non-touring) Limited funds as a start-up, designating where to find resources: experience needs to be feasible, generating sales *, doing it through an experience, managing costs and increasing revenue *, no number crunching. 48-49% of canadians purchase nothing (ontario has high proportion of people who will not purchase anything) Private gets more purchases, open to public gets less the most.