MCS 1000 Lecture Notes - Lecture 6: Iso 9000, Quality Management, Selective Perception

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Peter Kim

Document Summary

Cha pter 6- organization markets and buyer behaviour. Business marketing: marketing of goods and services to companies, governments, and not-for-profit organizations for the use in the creation of goods and services that they can produce and market to others. Organizational buyers: manufacturer, retailers and government agencies that buy goods and services for their own use for resale. Industrial firms: reprocess a good or service they buy before selling it again to the next buyer: reseller markets: Resellers: wholesalers and retailers that buy physical products again without any repossession. Organized buyers: how they make their own buying decisions, which products they choose to carry, government markets: Government units: the federal, provincial, and local agencies that buy goods and services for the constituents it serves: global organizational markets: Industrial, reseller and government markets on a global scale. Measuring domestic and global industrial reseller and government.