MCS 2020 Lecture Notes - Lecture 6: Deep Web, Folksonomy, Domain Knowledge

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2020
• Professor: Matthew- Jim D' Elia

Document Summary

Humans play an active role in selecting and editing information. Information falls into categories; organized according to accepted conventions. Facilitates serendipity by placing related information in close proximity. Information selection is automated by search engine applications. Information falls into lists; organized according to search engine preferences. Facilitates serendipity through non-linear associations (e. g. hypertext links) Page title, url, inbound and outbound links, headings, key words, images, meta tags, currency of content, volume of visitors. Dynamic content pages that don"t exist until user submits search query. Unlinked content pages without inbound or outbound links. Private content pages that require password access. Non-html content pages with heavy multimedia content. Excluded content pages that have blocked search engines. Tips: use directories, specialized search engines, specialized databases. Systems of organization can reflect the biases of their era. Systems of organization have trouble with special cases. Learning what visitors to you web site are actually doing. The path a user takes while browsing a website.