MCS 2600 Lecture Notes - Lecture 7: Customer Retention, Subliminal Stimuli, Implicit Memory

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2600
• Professor: Nicole Mc Callum

Document Summary

The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. 1. 1 to understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, the relationship between value and customer retention, and the objectives of socially responsible marketing. 1. 2 to understand how the internet and related technologies improve marketing transactions by adding value that benefits both marketers and customers. 1. 3 to understand the interrelationships among customer value, satisfaction, and retention, and technology"s revolutionary role in designing effective retention measures and strategies. 1. 4 to understand consumer behavior as an interdisciplinary area, consumer decision-making, and the structure of this book. Because they implemented marketing strategy that answers the needs of their consumers. Engaged with target group (promotions, s. media, ads) Understand the emotional response of consumers and how that translates to buying.