MCS 3040 Lecture 6: Chapter 24 – Law

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3040
• Professor: Joseph Radocchia

Document Summary

Learning objectives: understand the legal obligations associated with the price component of marketing, understand the legal obligations associated with the distribution (place) component of marketing, understand the role of ethics, risk management, and corporate compliance in marketing. Competition act: for a criminal offence to be proven, must be established that an agreement or a conspiracy to set prices exists and that the agreement unduly lessened competition, penalties include a term not exceeding 12 year imprisonment and/or a fine of million, a pricing conspiracy is any agreement to set prices that has the effect of unduly lessening competition. Price maintenance: reviewable but ceased to be criminal conduct in 2009, can use the words recommended retail price provided this statement determined only maximum and not minimum pricies, using recommended retail price is acceptable where the supplier can establish that the sole intent is to prevent sellers from selling above the recommended price (but not below it).