MCS 3620 Lecture Notes - Lecture 5: Kfc, Ice Pop, Starbucks

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3620
• Professor: Timothy Dewhirst

Document Summary

Class discussion questions and answers on class slides: all american/ patriotic, harley davidson is a brand that is really built upon brand experience (events, concerts the, harley davidson owners have pride in this brand! You have to be sensitive and careful when marketing: slide #20 depicts the word nike written in a very interesting font, however it resembles the word. Competing for a name: if brands share the same acronym for their name this can cause trouble and may lead to one. Designs and logos: over the years the design and logo of a brand will change. Allah (god) written in arabic. party changing their name. lot and is now much easier to duplicate and print on merchandise etc.