MCS 4600 Lecture Notes - Lecture 6: High Tech, Kodak, Focus Group

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 4600
• Professor: Lefa Teng

Document Summary

Format: select 5 of 6 quesions, 20 marks each. Face value related to label design, use the concept of face value to explain why label design is important in internaional markeing. Market, brand, product posiion strategies give example of in internaional markets. Country of origin afect use theories to explain what happened in a given example. Adapt business operaions to relect cultural wants, needs, and norms of brazil. Centralized distribuion centers and inventory and supply chain technologies. Adverise through radio, as this is the prime channel in brazil. Hire educated, experience, and local and knowledgeable managers. In order to increase company and potenial market share, Google would have to set aside their company values. Main concepts from lectures week one to six: Internaional markeing is deined as the performance of business aciviies designed to plan, price, promote, and direct the low of a company"s goods and services to consumers or users in more than one naion for a proit.