Class Notes (839,329)
Canada (511,271)
MCS 2600 (70)

Feb 14th CB Lecture

1 Page

Marketing and Consumer Studies
Course Code
MCS 2600
Lianne Foti

This preview shows half of the first page. Sign up to view the full page of the document.
February 14th LectureConsumer BehaviourAttitude A learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given objectStructural Models of Attitudes1 Tricomponent Model CognitiveThe knowledgeperceptions that are acquired by a combo of direct experience w the object Affective Consumers emotionfeelings about a particular brand or product ConativeThe consumers likelihood or tendency that a person will undertake an action or behave in a specific way with regard to the attitude objectEg Attitude towards University of GuelphHave either overall a positive or negative attitude towards university Cognitive Classes are good and have good friendsAffectiveThose experiences make it positive Conative Will keep going bc I enjoy it2 Multiattribute Attitude ModelsExamines the composition of consumer attitudes in terms of selected product attributes or beliefs The attitudetowardobject Model Consumers will like a brand with positive attributes T
More Less
Unlock Document

Only half of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.