MCS 3620 Lecture Notes - Lecture 9: Social Media Marketing, Wide Area Network, Video Advertising

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3620
• Professor: robmclean

Document Summary

Marketing goals: change habits, change beliefs, change established patterns of activity, change minds. Online realities: online communications offer a high degree of personalization, generation y is turning away from traditional media, spectrum of digital communications is exploding, particularly with youth and 18 to 34 year olds. Internet penetration and adoption: 79% of canadians have internet access at home, average monthly time spent online is 45 hours for canadians (second only to tv in weekly time spent with media) Ideal for reaching middle- to upper-income households and the youth market: the internet easily represents mass media status, soon, wireless communications will be the preferred method to connect online. The internet and online marketing communications: the internet offers 3 significant opportunities, excellent medium for telling a story, can complete a sale, facilitates mass customization, the development, manufacture and marketing of unique products to unique customers.