PSYC 1000 Lecture Notes - Lecture 20: Social Marketing, Tim Hortons, Binge Drinking

• School: University of Guelph
• Department: Psychology
• Course: PSYC 1000
• Professor: Lisa Giguere

Document Summary

Is it an evolution of a person, place, object, event, or behaviour. What do attitudes do: key components to how we understand others, among other functions, assumption attitudes guide behaviour (ie. our behaviour reflects our attitude) 2 years travelling the us with a chinese couple. 251 hotel & restaurants, were turned down only once: explicit prejudice and racism at the time, so only once is pretty good. Wrote to the establishments that they visited beforehand, asking if they could come visit their establishment (knowing that there was a couple of asian descent), 128 replied. 118 said no (92%) only 10 said yes (8%) Assumption that private beliefs determine public behaviour. 24 nov 2015: we think others (relevant as a reference point for a given situation) have similar attitudes, perceived social norms: what we perceive relevant others would do/think/feel or see as acceptable to do/think/feel.