PSYC 1000 Lecture Notes - Lecture 20: Cognitive Dissonance, Cognitive Load, Dependent And Independent Variables

• School: University of Guelph
• Department: Psychology
• Course: PSYC 1000
• Professor: Benjamin Giguere

Document Summary

An evaluation of a person, place, object, event or behaviour. Value you are placing on something (person, object, event, behaviour) Key component to how we understand others, among other functions. Lay assumption that attitudes guides behaviour (i. e. , our behaviour reflects our attitude) Wrote to them, 128 replied (sent them a letter afterwards) 2 years travelling the u. s. with a chinese couple. 251 hotel & restaurant; were turned down only once (surprising for the 1930"s) 118 said no (92%) only 10 said yes (8% Assumption that private beliefs determine public behaviour. Omits that people do not live in a social vacuum. Does not mean we have weak willpower, it actually shows that we have acquired, through social learning, motives that allow us to efficiently navigate our social world! To predict behaviour: need personality (attitudes) to make up the person and the situation** Persuasion is a direct attempt to change someone"s attitude.