PSYC 1000 Lecture Notes - Lecture 20: Source Amnesia, Social Forces, Cognitive Load

• School: University of Guelph
• Department: Psychology
• Course: PSYC 1000
• Professor: Benjamin Giguere

Document Summary

Introduction to psychology psyc*1000-01 lecture 20 nov. 22nd 2016. Solely for the personal use of the authorized students. Cannot be reproduced, modified or transmitted to others, in part or whole, without the explicit written consent of the author. Men and women respond equally well to cognitive- behavioural interventions. What do attitudes do: lay assumption that attitudes guide behaviour (i. e. , our behaviour reflects our attitude) 4. the attitude is easily recalled: the attitude is specific to the behaviour. 2. 1 what is persuasion: persuasion is a direct attempt to change someone"s attitude, attitudes can also be changed indirectly, such as when compliance leads to cognitive dissonance. What is the central route: when interested people focus on the arguments and respond with favourable thoughts, change attitudes through the process of reasoning, provide good reasoning and high-quality arguments, need the recipient to have attention and motivation.