PSYC 2310 Lecture Notes - Lecture 16: Social Comparison Theory, Juvenile Delinquency, Social Influence
15 Nov 2016
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Methods of investigation: controlled experiment - focus on variables we want to manipulate. > advantage: provides context for addressing whether or not an effect is real and which theoretical account explains it. >disadvantage: lack of realism - you control for them, eliminate other sources of influence - solution > could look at the real setting. > participant observation - researcher becomes an observer and participant of the situation and learn the dynamic of the setting. Six principles of social influence: robert cialdinin found that the key to successful influence is what we do before attempting to influence. Complying with a request of someone who has previously provided a favour. Example - buying coffee - expect coffee in return. Also applies to psychological - disclosure, kindness etc. Door-in-the-face technique (or reciprocoal concessions procedure) - example) sending people gifts that they didn"t ask for.
