PSYC 2310 Lecture 9: Lecture 9
30 Jan 2015
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Document Summary
Methods of investigations: controlled experiment, advantage: provides context for addressing whether or not an effect is real and which theoretical account explains it, disadvantage: become an observer and participant of the situation and learn the dynamic of the setting, participant observer, researcher becomes an observer and participant of the situations and learns the dynamic of the setting. Third principle: consistency, after committing to a position, one is more likely to comply with requests that are consistent with that position (cialdini, 1995, foot in the door technique, pliner, hart, kohl, & sarri"s study on charity donation (1974, legitimization of paltry favours (or even a penny would help) technique. Advertising for future products: scarcity of future products, limited availability of a product enhances value perceptions and purchase intentions (eisend, 2008, it has been found that consumers may react to the unavailability of a product by inflating to their preference for it (fitzsimons, 2000, advertising for future products is called nextopia.
