PSYC 2310 Lecture 7: PSYC*2310 - Lecture 7
9 Feb 2017
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Document Summary
We prefer something over another for multiple reasons. Attitudes: evaluations of ourselves, of other people, and issues with some degree of favour and disfavor. Self-esteem, is a product of the different attitudes you have towards yourself. Affect: emotions or feelings stimulated by the object of an attitude, gut feeling, not rational, not governed by logic. Behavioural intention: predisposition to act in a certain way, self-perception. Cognition: beliefs or ideas people have about the object of an attitude, weighing the pluses and minuses for making logical decisions. Openness = no judgement, all of the above. Tri-component theory (rosenbery and hovland, 1960) an attitude is a single entity that has 3 components (affect, behaviour, cognitive), all intercorrelated. Separate entities view of attitudes (fishbein and ajzen, 1975) affects, behavioural intention, and cognition are separate entities which may or not may not be intercorrelated behaviour and behaviour intentions are positive. Someone who smokes may have a negative affect and cognition about it, but.
