PSYC 2360 Lecture Notes - Lecture 5: Social Desirability Bias, Simple Random Sample, Unstructured Interview
31 Mar 2016
School
Department
Course
Professor
Document Summary
Involve the use of self-report measured variables in descriptive research. Can be used to collect either qualitative or quantitative data. Ideas for future research, policy decisions o: diicult to objectively quantify and analyze. Structured interview: quantitative ixed-format items, better comparison of responses. Questionnaires: cost efective email, more anonymous than interviews honest responses, response rate. Tripadvisor those who had a bad time will write reviews. Inaccurate answers: people don"t know the causes of their own behaviour, peoples memories are inaccurate, people are not good at predicting future behaviour, people are not telling you what they know because: Social desirability bias trying to project a certain accepted self image. Demand characteristics just wanting to answer all of the questions quickly. Can you survey everybody: census not anymore. If you cannot survey all the population, then you need a sample of it: bloodwork: sample of your blood (don"t need to take all of it representative of all the blood in your body)
