SOAN 2400 Lecture Notes - Lecture 7: Gender Role, Breast Implant, Heterosexism

• School: University of Guelph
• Department: Sociology and Anthropology
• Course: SOAN 2400
• Professor: D Rose

Document Summary

Killing us softly 4 advertising"s image of women. Only 8% is registered by the conscious mind. Toxic cultural environment sacrifices our health and wellbeing for profit. There are now other resources that have recognized these issues. Avg american exposed to 300 adds a day. Everyone feels personally exempt from the effects of advertising. Sell normalcy and tells us who we are and how we should be. Surround us with images of the ideal woman failure is inevitable. Every picture has be worked on around 30 times. Women of colour are only beautiful if they approximate the white women. Women become objects in many ads the first step to justify violence against them (dehumanized) Women moves from being a subject to an object (women lose the feeling in them) When the body is dismembered, usually the breasts are focused upon. Women are acceptable only if they are a certain way.