SOC 2700 Lecture Notes - Lecture 5: Empty Spaces, Social Disorganization Theory, Differential Association

• School: University of Guelph
• Department: Sociology
• Course: SOC 2700
• Professor: Stephanie Howells

Document Summary

Two learning theories: c. ray jeffery direct application of operant learning theories from psychology, ronald akers social learning theory (extension of differential association theory) E. g. telling certain jokes to people but not others, acting inappropriately in front of friends as opposed to in front of elders. There are signs that behaviours are acceptable or not. Advertising associate products with things we find rewarding: schedule schedule of consequences: frequency and probability of consequence, length of time it occurs after behaviour. Strongest effect: highest probability of occurring immediately following behaviour. Relates to deterrence theory quite psychological in nature, relate to how we respond to things. We have ratings for movies and television shows as a result of this type of theory. Jeffrey"s differential reinforcement: felt differential association wasn"t valid as it is; operant principles are more effective, added principles relating to individual"s condition: Satiation how much of something someone has.