Interpretivist and conflict theories: from the moment you are born, you are born into a social you language) Deviance is in the eye of the beholder the meaning we attach to things (people/actions: product of human subjectivity, you learn to interact via symbolic communication (especially, norms and values that make up this social system pre-exist. Raising a child, reading a book, watching a movie: meaning can change through symbolic communication, e. g. Student/professor interaction: meaning and sense of self are eventually taken for granted realization that (cid:498)you know who you are(cid:499)/you don"t think about. Labelling theory: resisting labels & managing stigma: deviants are not always passive. People with a lack of status are typically already looked down on. Labelling theory: policy: policy, decriminalization & destigmatization (1960s-1980s, decriminalized abortion and homosexuality in 70s, deinstitutionalization of mentally ill, youth crime and diversion (e. g. yoa 1984) Labelling theory fails to take this into consideration.