FMLY 1420 Lecture Notes - Lecture 3: Motivation, Feedback
5 Mar 2018
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Document Summary
C ool h unting : 20% of tennag e, cool kids , is leading the heat and affecting the 80% . T een market res earcher collects data of the s ubculture, often found in the trend leader among teen, and bring s this s ubcultre into the market or join the ride to become part of the cool trend. Marketing : find whats cool and us e it. S elling life-s tyle: h ip-hop and s pig rit comes into one. K eys : d on"t s how your marketing. T his commercial culture providers res earch on culture and lis ten to what they want. T hen, they turn whay teen wants into what they s ell. Although cultures were coming from the teenagers originally, it was packaged and sold right back to them. Sex and violent: film-maker catch use sex and violent to sell their movies.
