GMGT 4010 Lecture Notes - Lecture 4: Ivory Tower, Competitive Advantage, Net Present Value
24 Jan 2018
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Document Summary
Strategy: set of actions managers take in order to achieve one or more organizational goals. A strategy is termed to be good when it helps the company to achieve competitive advantage that can be sustained. When the company"s profit are higher than the average profits of the industry. Good companies can be measured by only a few factors/variables but they say a great company can be measured by only one return on investment. Business model: strategies working together to achieve organizational goals. Strategic managers: corporate level managers mission and vision, values, future trends and resource allocation ge. Strategic planning process: external analysis, internal analysis, current strategies, issues: three one major issue and two minor issues. Minor issue is the reasons: reason behind the symptoms say viral infection or bacterial infection. If the minor issues are fixed, the major issue is automatically fixed. Treatment antibiotics if bacterial infection or 7 day survival if viral infection: strategic alternatives three distinct:
