INTB 2200 Lecture Notes - Agricultural Marketing, Shandy, Pushkar
29 Apr 2013
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Document Summary
The 2 basic elements of agricultural system are production and marketing. Marketing of agricultural produce is as important as production itself. As a link between producers and consumers marketing plays an important role not only in stimulating production and consumption but also in increasing the pace of economic development. Its dynamic functions are thus of primary importance in promoting economic development activities and for this reason it has been described as the most important multiplier of agricultural development. The problem of marketing agricultural produce has assumed added significance particularly after the advent of modernization in agriculture. The call to produce more without providing efficient marketing machinery, which can ensure fare, returns to the producer-seller. The united nations conference on food and agriculture held in. October" 95 at quepec says, marketing is the crux of the whole food and agricultural problems . The cost of marketing agricultural produce forms a substantial percentage of the price the consumer pays for it.
