INTB 2200 Lecture : Methods of Sale.docx
Document Summary
One of the most important aspect of marketing in india is concerned with different methods of trading employed in markets. In some cases transactions are settled under a cover of a cloth with the help of fingers and signs. In other cases agricultural produce is auctioned in the open market and the buyer with the highest bid takes the produce. Under another method sellers settle the sale separately and individually with buyers. Still another practice is to settle the trade deal on the basis of the sample of the produce. There is yet another method known as dhara sale under which heaps of grain of different qualities are sold at a flat rate. Ways and means in which transactions takes place in the indian agricultural market. Many methods of sale are in vogue and simultaneously co-exist in different markets even in the same market different methods are followed for different commodities and some times even the same commodity.