MKT 3230 Lecture 6: Lecture 6
Document Summary
Thorough understanding of organisation and environment transmits information received from outsiders or fro subordinates to members of the organisation transmits information to outsiders on organisation"s plans, polices, actions, results, etc. Holding informational meetings making phone calls to relay information holding board meetings. Decisional: roles that revolve around making decisions entrepreneur. Searches organisation and its environment for opportunities and initiates improvement projects . Responsible for corrective action when organisation faces important, unexpected disturbances. Responsible for the allocation of organisational resources of all kinds making or approving all significant organisational decisions. Responsible for representing the organisation at major negotiations. Organising strategy and review sessions to develop new programs to bring about changes. Organising strategy and review sessions that involve disturbances and crises.