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Class Notes for Marketing at University of Manitoba

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MKT 2210 Lecture Notes - Lecture 11: The North Face, Institute For Operations Research And The Management Sciences, Relate

Tuesday, October 30, 2018 Chapter 16, 17, 18 The Communication Process: The North Face: - How would you decode this ad? What message is The North Face trying to send? The Communication Process: - Communication: the proces...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 9: Vizio, Unit Price, Marketing Mix

Tuesday, October 23, 2018 Chapter 13 - Pricing Products and Services Vizio, Inc.Delivering Beautifully Smart Products at a Great Value: - Vizio has sold more than 38 million HDTV units shipped since 2002 and 3.2 million Sm...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 8: Space Tourism, Private Label

Tuesday, October 9, 2018 Chapter 11 - Managing Products Brands Canadas Most Trusted Brands: - Brand trust has two key dimensions: functional trust and emotional trust. - Functional trust comes from quality, reliability an...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 7: Space Elevator, Final Good, Groupthink

Thursday, October 4, 2018 Chapter 10 - Developing New Products and Services The Space Elevator is not Longer Science-Fiction: - A Canadian space rm is proposing, why not take a giant elevator into space? - The company said...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 6: Destination Canada, Market Segmentation, Marketing Mix

Tuesday, October 2, 2018 Chapter 9 - Market Segmentation, Targeting, and Positioning Segmenting the Tourism Market: - The Canadian Tourism Commission (CTC) found three segments for the Canadian market: - Free spirits: high...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 5: Weight Watchers, Nonprobability Sampling, The Focus Group

Thursday, September 27, 2018 Chapter 8 - Marketing Research: From Information To Action **Chapter 9 is the nal chapter for the midterm** Final Exam: December 15th, 6pm. TO BE CONFIRMED Review From Last Class: - 5 Stages - ...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 4: Consumer Reports, Nyishi (Tribe), Customer Relationship Management

Tuesday, September 25, 2018 Chapter 5 - Consumer Behaviour Enlightened Carmakers Know What Customers Value: - Women buy more than 50 of new cars sold in Canada, and inuence 85 of all cars buying decisions. - Women and men ...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 3: Creative Technology Limited, Market Environment, Virtual Reality

Tuesday, September 18, 2018 Chapter 3 - Scanning The Marketing Environment Is Connecting The World An Ambitious Vision? Not If You Are Facebook: - Facebooks incredible success (1.4 billion active users) is the result its a...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 2: Airbnb, Non-Governmental Organization, Customer Satisfaction

Thursday, September 13, 2018 Chapter 2 - Lecture Notes - Similarities between Uber Airbnb: - Using your own belongings in order to provide a service. - Uber: Own Car. Airbnb: Own house. - It is aecting surrounding organiz...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 1: Computer World, Cool Girl, Making Money

Wednesday, September 12, 2018 Chapter 1 - Lecture Notes What Marketing is Not: - Not merely advertising - Not merely selling - Not merely common sense - Not trying to trick or manipulate consumers What Marketing is: - Mark...

Marketing
MKT 2210
Luming.Wang
MKT 2210 Lecture Notes - Lecture 32: Branded Content, Personal Selling, Social Network
Premium

Oline: facetoface selling, direct mail, catalogues, telemarkeing, and direct response adverising on TV, radio or print Online: internet, email campaigns, online display ads, pay per click ads, and social media to drive con...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 33: Customer Engagement
Premium

Email markeing: the use of optin email lists where consumers register and give permission to receive online communicaions Permissionbased email: when a recipient chooses to receive email from an adveriser Spam: unsolicited...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 31: Personal Selling, Customer Engagement, Branded Content
Premium

Oline: face-to-face selling, direct mail, catalogues, telemarkeing, and direct response adverising on TV, radio or print Online: internet, email campaigns, online display ads, pay per click ads, and ...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 24: Franchising, Rolex, H&R Block
Premium

Focus mainly on convering an online browser into an online, catalogue, or in-store buyer using website design elements Most common among store and catalogue retailers ...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 26: Shoppers Drug Mart, Gross Margin, Franchising
Premium

The Core Marketing CHAPTER 11 Retailing and Wholesaling The Value of Retailing: Retailing: all aciviies involved in selling, rening, and providing goods and services to ulimat...

Marketing
MKT 2210
Malcolm C.Smith
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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