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Class Notes for Marketing at University of Manitoba

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MKT 2210 Lecture Notes - Lecture 32: Branded Content, Personal Selling, Social Network
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Oline: facetoface selling, direct mail, catalogues, telemarkeing, a...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 33: Customer Engagement
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Email markeing: the use of optin email lists where consumers regist...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 31: Personal Selling, Customer Engagement, Branded Content
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by OneClass1596986

Oline: face-to-face selling, direct mail, catalogues, telemarkeing,...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 24: Franchising, Rolex, H&R Block
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Focus mainly on convering an online browser into an online, catalog...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 26: Shoppers Drug Mart, Gross Margin, Franchising
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The Core Marketing CHAPTER 11 Retailing and Wholesaling...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture 28: Lecture 28
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Ex: hardware, drug, and clothing industries o Specialty...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 23: Debit Card
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The Core - Marketing CHAPTER 10 Distribuion and Supply ...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 30: Press Release, Crisis Management, Free Newspaper
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o Ads on TV, newspapers, radio o Consumers are avoidin...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 25: Electronic Data Interchange, Order Processing, Supply Chain
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Proitability: o Determined by the revenues earned min...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 22: Grey Market, Dollarama
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Newness of the product: stage in the product life cycle ...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 27: Customer Engagement, Direct Selling, Polo Park
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o Bought by the retailer from manufacturers with excess inventory...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 29: Broadspectrum, Product Placement, Audience Measurement
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The Core Marketing CHATPER 12 Markeing Communicaions ...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 21: Fixed Cost, Demand Curve, Variable Cost
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o As price falls, more people device to buy and unit sales increase...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 17: Tylenol (Brand), Store Brand, Sport Chek
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Warranty, service contract, delivery opions, installaion assistance...

Marketing
MKT 2210
Malcolm C.Smith
MKT 2210 Lecture Notes - Lecture 19: Business Analysis, New Product Development
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o Radical innovaions Radical innovaions: new...

Marketing
MKT 2210
Malcolm C.Smith
Business Administration
BUS 343
All Professors
Marketing - Reference Guides
by OneClass474155

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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