COMM 100 Lecture Notes - Lecture 7: Grammar Checker, Web 2.0, Pinterest
Document Summary
Conceptualizing business & communications technology: icts & business: a range of tools with range of purposes, current contexts: scale, volume, and capacity, business challenges & opportunities, concerns in the age of continuous connection. In fact, technological innovation, while imaginative and clever, is never something wholly original. It is always a combination of what has come before, of other technologies brought together in new combinations to solve a problem, or to help harness a newly discovered phenomenon. We shape our tools and afterwards our tools shape us. (mcluhan, 1968, on tools) Choosing the right channel (bcn 5: medium is the message (mcluhan, e-mail, twitter, youtube, facebook, pinterest, memo, letter. Standards of e-mail & social networking: spelling & grammar checker dependency, enhanced design for reader-friendly documents, increased use of bullets, headings, white space, visuals, shorter sentences and paragraphs. High expectations of accuracy, visual appeal, and speed. New products, services, and business models: video rental business, music distribution.
