SOC 214 Lecture Notes - Lecture 4: Cultural Studies, Communication Studies, Quebecor
Document Summary
Mass media are: print, radio, tv and other communication technologies: mass-implies that the media reaches many people, media- signifies that the communication does not take place directly through face-2-face interaction. Media: any form of communication that targets a mass audience in print or electronic format. Average 16-24y/old canadian: 2. 8hrs watching tv, 1. 6 listening to radio, 5. 3 on the internet + movies, listening to music downloads, video gaming. Marchall mcluhan 1911-1980- born in edmonton, ab: most influential theorist, modern media, communication studies, canadian professor, philosopher, and public intellectual, predicting the world wide web almost 30 years before it was invented. The (cid:862)global village(cid:863) the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. Capitalist industrialization: modern industries: needed a literate and numerate workforce, needed rapid means of communication for efficient business, mass media was also a major profit industry.
