AFM131 Lecture 1: AFM 131 - Week 4 Notes (Chapter 14)

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: David H A

Document Summary

Afm 131 week 4, lecture notes (chapter 14) They has a wrong message sent in their campaign #up for whatever. They accepted the responsibility right away from the advertising defaults. They acknowledged that the no for the night was irresponsible and they apologized. How do they ensure this doesn"t happen again. This shows how marketing can have a big impact for managing your brand/company it can affect a lot of people. How to plan and present products/services to build effective customer relationships. A set of business practices designed to plan for and present an organizations products or services in ways that build effective consumer relationships. *more simply: activities buyers and sellers perform to facilitate mutually satisfying exchanges. >sometimes the goal is to branch out and not follow the competition (be original) Group of people with unsatisfied wants and needs who have the resources and willingness to buy. Marketers follow the find a need and fill it idea.