AFM131 Chapter 14: Chapter 14 - Marketing Helping Buyers Buy

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: David H A

Document Summary

Afm 131 - chapter 14: marketing helping buyers buy. But now it is about helping the buyer buy: the future of marketing is doing everything you can to help the buyer buy. The easier a marketer makes the purchase decision process, the more that marketer will sell. Important for marketers to track what relevant bloggers are writing by doing blog searches using key terms that define their market. Market defined as a group of people with unsatisfied wants and needs who have the resources and willingness to buy. It is therefore created as a result of this demand for goods and services. Business owners were mostly farmers, carpenters and trade workers. They needed to produce more and more, so their goals centered on production. (2) the sales era: by the 1920s, businesses had developed mass production techniques, and production capacity often exceeded the immediate market demand.