ARBUS101 Lecture Notes - Lecture 2: Strategic Alliance, Language Barrier, International Trade
15 Sep 2016
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Arbus 101 lecture 2 notes sept 15, 2016. Recap: last class we looked at strategies for reaching global markets. International joint ventures: 2 or more companies team together. Partner can help understand the foreign market better. Helps pass barriers making the country unable to enter the market. Strategic alliance: a long term alliance is made between companies (2 or more) where each company helps the other build competitive market advantages. Don"t forget foreign countries invest in canada as well. Large investment (have to set up business again in another country) Risk of expropriation (change in politics, change in that country, could lose investment) An enterprise where children and parents could have fun together . Disney works well because it targets human traits that resonate around the world. When expanding into somewhere completely different like hong-kong which is super modern and advanced, disney had to change the idea of tommorrowland when hong-kong already is a real tomorrowland.
