ARBUS101 Lecture Notes - Lecture 1: Tim Hortons, 3G Capital, Foreign Direct Investment
16 Sep 2016
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Target bought zellers locations (they lasted two years here) they thought they could take the us model and apply it directly to canada. Had many stock outs and the us suppliers couldn"t bring products in quicker. Prices became uncompetitive with the us dollar and canadian dollar. Canada incorrectly, rushed to open many stores, didn"t take time to understand our culture and our values. ***revenue cost= profit **** in the news. Tim hortons sold business to burger king which is owned by 3g capital (brazilian group) Biggest advantage tim horton"s was global presence that burger king had. Consumer benefit when the world is more connected options! Employee connect with consumers, clients or business partners in different countries raw material or production in other countries. Business owner from backyard competition to global competition. Potential loss of jobs important to look into the market (consumers and competitors)
