ARBUS200 Lecture Notes - Lecture 7: Target Market, Demand Curve, Value Proposition
18 Oct 2017
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Document Summary
Is the position at the onset of a strong demand curve: does the opportunity fit with capabilities and interests, feasibility analysis of, product, desirability, demand, target market and industry. Internal guide as to purpose and process: business plan pro, plan write, plan maker, and other cookie cutter bp. Software are not received well by investors: class assignments, pitch: Introduce yourself first: film from waist up, use body language, bp: 12+ sections, title page including founder name and logo, table of contents, 1. Product description - what benefits it brings to prospective customers, eases pain point: 3. Outline the market sector targeted, how substantial it is: 4. Outline the projected costs anticipated gross and operating margins, is it attractive? can positive cash flow be projected sooner: 5. How is pricing calibrated: markups discount from competitors, focus groups: 6. If so, when and the cost: 7. Will costs be affected by seasonal or cynical product/service: 8.
