ARBUS200 Lecture Notes - Lecture 3: Virtuous Circle And Vicious Circle, Choke Point, Airbnb

• School: University of Waterloo
• Department: Arts and Business
• Course: ARBUS200
• Professor: Sebastian Siebel- Achenbach

Document Summary

Growth does not guarantee success, but lessens liability of being small and new. Seedling phase before the creation of a start-up. Primarily involves critical assessment of the opportunity" and whether resources can be secured: most start-ups do not have that long-term value proposition, and suffer from undercapitalisation and lack of distinctiveness in the market. Mice": goal should be m in revenues or 20 employees as quickly as possible, success breeds a virtuous circle. Growth does not guarantee success, but lessens liability of being small and new: most start-ups do not have that long-term value proposition, and suffer from undercapitalisation and lack of distinctiveness in the market. Knees bent": anticipating future needs ahead of others, adjusting the concept, are part of the seedling phase process: missteps common and accepted as long as only new mistakes" and quick recoveries. What is their inspiration: several sources, pain point" clients have a bottleneck difficulty or some other irritant.