ARBUS200 Lecture Notes - Lecture 3: James Dyson, Shopify, Airbnb
22 Nov 2018
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Document Summary
Greater interest in start ups then ever before: public policy is very much in favour because of the economic benefits, most new employment is created by new, small companies. Mice" primarily designed to provide an income for an founder and family; limited interest in expansion; Foundational" established a niche in the market and successfully exploiting it, but with modest growth; Gazelle" found a growth spot in the market and growing at 30% or more annually with at least k in revenues; have the means to exploit their opportunity; employ a lot of talent and set market trends; Unicorns" extremely rare as they are highest growth start-ups which have a revolutionary approach, e. g. uber, airbnb, and shopify. Failure: failure of start-ups is all too frequent. Ethical responsiveness: three criteria to determine level of ethical responsiveness, morality principles that are inviolable or transgressed only under specific circumstances. Often represented in moral codes sanctioned by religions, e. g. no stealing.
