ARBUS200 Lecture Notes - Lecture 2: Ipod
2 Aug 2016
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Document Summary
Ashley: ta: akeefner@uwaterloo. ca, office hagey hall 322, office hours are by appointment, use mla for work. Creativity, innovation, and entrepreneurship (initiating and implementing) Creativity triggering event innovation triggering event implementation growth. Must have a good attitude between implementation and growth, don"t be a one hit wonder. Creativity: idea an individual imagines/potential solution to a problem. Comes from practice, genes, interest, hold attention, environment (family, schooling) Innovation: when a creative idea becomes tangible, translate an idea into a reality. Personal: achievement, ambiguity, risk, personal values, education and experience. Environment: opportunity, role models, competitors, customers, government policy, information and resources. Entrepreneurship: bringing innovations to market for a variety of reasons, not just financial reward. Personal: risk taking, job dissatisfaction, job loss, commitment, education, age. Implementation: the first customer will help with feedback. Organization: team, strategy, structure and control, culture, products. Personal: entrepreneur, commitment, manager, leader, vision: degree (degree of creativity): Invention: the process of creating something brand new, something never seen before.
