ARBUS200 Lecture Notes - Lecture 3: Intrapreneurship, Suction Cup, Clarifier
2 Aug 2016
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Work for their passion, or to feed the family. Eg artist, dry cleaners: empire entre, selling intention. Social entre: sustainable/green, compelling reason that needs to be fixed. Scalable start up: designed to grow big, eg. apple, have to have a desire, at the start up point, to be big, must go global very quickly. Buyable start up: born to sell. Large company sustaining innovation: innovate and evaporate, need to be able to sustain, find new experiences/new things to offer/new customer groups. Creativity: the catalyst of innovation, leading to entrepreneurship, 4 p"s. Process: production of solutions that are both novel and appropriate. Fluency: ability to generate large numbers of possible solutions. Set shifts: having a series of solutions within one area and then shifting into another set of solutions. Elaboration: how much detail is provided in the response. Originality: ability to see unique or different solutions. Better time management over all: he lacks trust.
