ARBUS300 Lecture 9: Chapter-5-environment-analysis-class-3
3 Feb 2018
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Recycle: rank against other proposals: if competitive, proceed with diamond e, move to next step in diamond e analysis. Step 1: focus the environment analysis: focus is critical, but there is risk that focus can go too far acceptable risk, begin by establishing rough boundaries of the target environment called the relevant environment. Strategic proposal as a focusing tool: the proposal helps identify the relevant business environment and the specific conditions on which the analysis should focus, strategic goals: establish the performance priorities/expectations to be evaluated in the analysis. To achieve our goals, what do we need to consider about the environment: product market focus: sets up a bounded environment for the analysis of demand, competition, etc. The profit model as a focusing tool: underlying every strategy is a profit model, for new proposals, we develop profit models out of the proposal from the structure of goals and core activities.
